Using Personalized Products to Market Your Business

In today’s marketplace business owners of every size are looking for unique ways to market themselves. What makes this such a hard undertaking is the fact that finding something unique, affordable and brandable for your business is hard to find. A smart business person would ask, why spend all the money on marketing if you can’t tailor make it for your business. I totally agree and want to give you some guidance in how to use personalized products to market your business. There are two different categories that can be used in this style of marketing. A business owner can personalized a product for the customer or using the product to personalize the business.

All businesses need a customer base to be successful. In the best of times this can be difficult to achieve and maintain. During this economic downturn smart business owners start looking outside of what they already have set up in their marketing campaigns. Thinking outside of the box and looking at other alternatives for their marketing plans.

If a business deals with product a great idea would be to bring personalized items to their customers. This would benefit your customers with products and gifts that are unique and highly sought after.

When looking for marketing or promotion items a company looks for products that are unique enough to capture a potential customer’s interest while still being affordable enough to make the marketing campaign affordable. Having the business name on the product is important and if being able to add what the company represents on the promotional item is an option, its one that will often be opt in too. This branding is something that businesses work hard on and if done successfully will show returns that make a business owner happy. Personalized items bring that branding to your company giving the customer all the information you want them to have plus putting a unique product in front of them with an affordable price tag.

Bringing personalized product to your business arena will benefit you with your customers but also can be used in the office to increase productivity with your staff as well. If you run contests or drives in your office and need a unique product as a reward the benefits of personalized products are the same for staff as for a customer. They can be customized and made for the individual. You can also brand it with the company name, colors, logos and other ways. The same item can also be used but appear to be custom made for each employee. Price point is also an appeal; personalized products are high quality items made special by information for individuals making having a higher expensive perception that what is actually paid.

Improve Personal Productivity by Knowing Yourself Well

How do we improve personal productivity at work? Recall that personal productivity is an equation of Me, You and Situation? We want to work on the Me factor. Personal productivity starts from the individual’s awareness or as we term it Personal Awareness. Personal Awareness is based on how our mental model works. Your mental model setups mental boundaries, predict the outcome or process of work. Our personal awareness (surrounding the Me) can be characterized into four quadrants.

“I know what I can do” – The most preferred quadrant. Individuals of this quadrant know what they are doing. Know who, what, where, when and how they can do to achieve their objectives. Usually they are confident individuals that are able to predict the outcome.

“I know what I cannot do” – Usually paired together with individuals of “I know what I can do”; Individuals are conscious of their limit of their abilities. This is important as they can identify which type of work is suitable for them and which are above their abilities.

“I do not know what I can do” – Individuals fail to recognize their fullest potential. Their superiors may have identified their untapped potentials but always stumble with the unwillingness of the individual to unleash them. Usually these individuals are resistance to change.

“I do not know what I cannot do” – Ignorance is not a blessing here. Individuals that fall into this quadrant are usually ignorant and over-confident. They fail to see what they can’t perform and usually get themselves into trouble.

Personal productivity starts from understanding your personal awareness. In the four quadrants, by knowing where you are, you can estimate your effort in a task, the time frame committed, the boundaries you are working in, or even further improve personal productivity. Personal productivity is not merely the personal aspect but it can also be achieved at the situational aspect where for example, you are aware of how much effort is required in performing a certain task in a particular situation.

Of course, there is no one straight cut to a specific quadrant. There can be combinations of quadrant and they can deviate in different situations. Now look back the past events that happened at work. Which of the quadrants do you feel you best relate to in how you are aware of yourself and the situation? Were you able to identify that you were able to optimize personal productivity if you were being more aware of yourself or the situation? Have a thought about it! 😉

How to Double Your Personal Productivity in Just 30 Days – 1 – Preparing Your Attack

How often have you said to yourself, “If only I could get twice as much done as I do now!” The good news is, you can… as long as you have the right method and the motivation to change. In this 3-part series, I’m going to teach you a step-by-step method that will allow you to double your personal productivity in just 30 days. Actually, you could do it in a week, but I prefer to allow for the fact that most people aren’t very consistent at applying new information!

1. Scheduling the Time:

As I emphasized in Part-1, you want to schedule your High Value Tasks (HVTs) for times when your mental and physical energies are at their peak, usually first thing in the morning, although that varies from person to person.

Your next decision is how much time you want to set aside for a given task. In general it’s pretty hard to stay focused for more than one hour of solid working time, so dividing your working time into one hour chunks is a smart way to go. Then, even if the task you’re working on takes two hours to complete, you need to schedule at least a 10-15 minute “stretching break” in between your two one-hour chunks to ensure you’re at your best when you start the second round.

The next vexing question is when to STOP working. Do you quit when you say you’re going to quit, no matter where you’re at, or do you plow ahead until, come hell or high water, you’ve completed your entire tasks?

This is where many people get into trouble. The danger of plowing ahead is that you can end up just working and working longer and longer, until your whole day disintegrates into an undifferentiated mass of low-productivity work. And you DO NOT want that. On the other hand, completing a task has such a huge psychological payoff that you won’t want to stop if you’re close to the finish line. So how do you resolve this conflict? Just apply these guidelines:

1. When you’re scheduling a task, first determine how you’ll know when you’ve finished it! Since you may well be working on a sub-task – one component of a larger task – admit that to yourself and make sure you specify what determines completing the sub-task rather than the larger task.

2. Then determine how long the task will likely take. Then add at least 25% as a safety net – most of us consistently underestimate the time we need.

3. If the task can be completed within a one hour time chunk, then you work at it until it’s completed.

4. If the task is a longer task or a more “creative” one where it’s difficult to say how long it will take, then you stop working after your allotted time expires, no matter what.

2. Preparing Your Workspace:

Make sure your work area is clean and neat: a messy environment will compromise your productivity. Be sure to lay out any documents you’ll need in advance and make sure you have any electronic documents or web pages you’ll need open and ready before you begin. Otherwise, you may spend the first 10 minutes of your “working time” just digging up these items and becoming more and more frustrated.

Next, turn your phone’s ringer off and send all incoming calls to voice mail. If you’re in an office and have an assistant, make sure he or she knows you don’t want to be disturbed. If you’re working from home, negotiate with your family so they know to leave you alone as much as possible when you’re really working.

Also, close your email, your Twitter, your instant messaging and any other means of electronic communications you have. If you’re really serious about doubling your personal productivity, you MUST be willing to make your self 100% “available” to your work for defined periods of time, and that means making yourself 100% unavailable to the demands and interruptions of other people while you’re doing a blitz on your HVTs.

3. Before You Start:

Now that you’ve prepared your physical workspace, it’s time to spend a few minutes on your mental workspace. Going into a task fully motivated will significantly improve your productivity, a lesson every athlete knows all too well.

Find whatever inspires you in your work. It could be success stories in your industry, a book about personal effectiveness, time management or productivity, or simply the vision of what you are working towards. Then spend a few minutes reading or thinking about this until you feel “in the zone”. But don’t stop there…

Close your eyes and visualize yourself working on your task. Make sure you FEEL how easily you’ll complete it and the feeling of personal satisfaction that comes from that. Once you can feel all that, then you’re truly ready to begin.

And once you begin, have a timer or stop watch nearby so you can play “beat the clock” – a phenomenal method for keeping your relentlessly focused on the task at hand.

All these preparations – which most people simply skip over – are absolutely critical to doubling your productivity. Without them, no matter how well you’ve prioritized, your execution will be second rate and the time it will take you to complete a given task can easily increase by 3-400%. So resist the temptation to dive into your work without doing these preparatory steps first. At first these steps may seem tedious but once they’ve become a habit for you, you’ll understand how essential they really are.

Join us next time for the third and final installment of this 3-part series on how to double your personal productivity in just 30 days, when I’ll share with you the strategic secrets of flawless execution.

– Dr. Symeon Rodger

7 Easy Ways To Use Personal Productivity to Guide Your Artistic Career

Artistic careers depend on personal productivity. You can develop your personal productivity to guide your artistic career using 7 easy steps!

As you scurry about trying to find the most productive path, take into consideration that there just may be a simple, organized path to reach your destination.

Your life may be like mine; I have a family, belong to several organizations, and love to garden and travel, as well as paint pictures of places I’ve been. The list goes on and on! Having many interests and commitments makes the use of a personal productivity guide even more important.

7 Steps to Promote Your Personal Productivity:

You may have the idea that artists with few personal productivity goals paint pictures as beautiful as the artists that are truly structured and productive. This would be a correct assumption – but having these guidelines will help you spend more time productively, enjoying your creativity and advancing your career:

1. A Neat Work Space = Greater Creativity

What can be more frustrating than being inspired to create, and not being finding essential supplies? If you make a habit of organizing your space after you finish your creative effort, you can step in any time and get right back to work.

2. Arrange Your Studio to Accommodate Each Medium You Use.

Always having the right supplies at the right table greatly increases your productivity. For instance, I’m inspired to paint in several different mediums. Each medium needs a different set-up. Oils are usually painted while standing at an easel, Watercolors can also be painted while standing but the paper should be lying on a flat surface. Pastels call for a totally different set-up, as they require a very smooth surface and much preparation. By giving each medium a dedicated area, you can step in and use whichever technique you want right away!

3. Create an Overflow Space.

Another helpful way to increase your personal productivity is to have an overflow space. An extra room with shelves that are organized is a great help. This serves you well in that when there is time to be creative, the supplies are ready.

4. Know in Advance Which Supplies You Will Need.

No more rushing here and there finding supplies when you only have a short period of time to create! Consider creating a checklist with supplies you use frequently and need to replenish. Always have a printout of this list to check off when you run out of tubes of paint, etc.

5. Keep Inspired and Informed.

Here are a few ways you can energize your creative time:

  • When traveling about in your car, listen to information that motivates and inspires.
  • In the studio, listen to music as you create.
  • Make your own personal productivity MP3 files to reinforce goals you’ve set and new ones recently added. There are many free tele-seminar sites that record as an MP3. Make your productivity guide easy to listen to wherever you are.

6. Create Clear Goals and Include a Timeline.

Successful artists have good time management skills to use along with their personal productivity guide. Think of the opposite of using your guide, and it will be easy to see that your artistic career seems to stall. Not having a productivity plan may slow you down so much that your goals seem to be just beyond reach.

  • Create special personal productivity goals to benefit your artistic career.
  • Being organized begins with making a schedule of the artistic activities central to your career and your creativity. Set a deadline for each of these goals.

7. Coordinate All Your Plans in a Single Planner or Calendar

  • No more missed club meetings because the date was forgotten!
  • You’ve learned the importance of knowing where your materials are. It’s also a good idea to learn how to estimate how long it will take to complete a project. It makes it that much easier to schedule in time for your creative work, and know that you can spend it creating just what you have in mind.

Take the time to create and use your personal productivity guide. Follow along and implement these suggestions for a more organized studio and life. You’ll enjoy happier time at work, and a more successful artistic career!